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Journal paper
篇名(中)態度量表之選項標示語:調查資料之潛藏類別分析
篇名(英)Response Labels in Attitudinal Scales: A Latent Class Examination of Survey Data
論文屬性研究論文
作者姓名(中)廖培珊
作者姓名(英)Pei-Shan Liao
頁碼091-134
Abstract問卷題目中常見態度問題之設計,其主要目的是想瞭解受訪者對 於特定議題或事件的觀點。在不向態度量表的影式中,以李克特量表 (Likert scale) 最具代表性,受訪者會被要求對於某一個陳述說明其 贊成或同意的程度,這些選頂的標示語可隨問題的不同而改變。關於 態度量表的方法學議題,大部分研究所關注的焦點在設問卷題目的組 成方式、順序及措辭等,對於選項設計的研究相對較少。 本研究分析大型學備調查資料中,李式量表之選項標示語設計差 異對回答模式與分佈之影響,所使用之資料為「台灣社會變遷基本調 查」2005-2007的三筆樣本資料,其問卷內容均包含人格量表,本研究 選取內容相同之題項進行分析。潛藏因素分析模型的結果指出:標示 語的內容確實影響受訪者的回答類型分佈;此外,中間選項其備作為二極端態度測量之中間位置的角色,然而在主動提供的情況下,亦 確實影響了受訪者的回答模式與分怖。最後並討論了本研究在分析方 法上的創新,以及研究結果對於調查訪問的實務貢獻。
摘要(英)Attítude scales have commonly been used in questionnaire design. Among various scales, different versions of Likert句rpe scales are often employed. Previous research has indicated the importance of response design in terms of its number and labels. However, their suggestion and implication are based on findings using samples and languages in Western societies. It is not cIear which design is more appropriate to be used in Chinese question咱 naires, in particular when translated versions are applied. This study attempts to examine the influence of r臼ponse designs in Likert.type scales on response patterns by using largescale survey data. Data used for this study were items of Personality Scales in the questionnaires of 2005-2007 Taiwan Social Change Survey. The results of latent cIass factor model indicated that response patterns differed when response labels in a same 5 point scale varied. In addition, the appearance of mid-point response category had a significant influence on the distribution of response patterns. ConcIusion and discussion on the contribution of this study to survey research and practice of questionnaire design are provided.
Keyword李克特量表;選項設計;標示語;中間選項;潛藏類別模型
關鍵字(英)Likert scale; response design; response lab; midpoint; latent class analysis
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